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Capstone Project Topics for MBA Marketing

Overview of the Marketing Capstones

The MBA students with marketing major are also required to submit a final capstone project for getting the degree. The MBA marketing project is mostly based on the text-based case studies. These problem-based situations are assigned to the students for getting info about their level of thinking from a marketing perspective. Every real-life problem is shared with the students related to the business world for collecting different perspectives and seeing the ways of solving the issue.

This project actually shows the skills you’ve gained while studying the entire program. This subject is a vast field based on a variety of capstone project topics for MBA marketing with the purpose of selling the product/service and keeping the buyers satisfied. If you’re familiar with almost all terms, principles, methods and ways of marketing, you may end up in developing the capstone projects efficiently. Read, read and read to get success in your marketing capstone project.

Get the Magnificent Marketing Capstone Writing Services

Every marketing professional or marketer would always recommend you to choose the topic that can be simpler to generate for you. Working on a capstone project isn’t easier. Therefore, it is advised to study it in advance and find all appropriate business capstone project ideas. Choose your field i.e. branding or sales and then select a topic related to the respective field.

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Marketing MBA Capstone Project Ideas

Read about writing capstone project business IT management and see our 50 ideas for capstone IT.

50 Marketing Project Topics for MBA

  • Four Dimension approach to Attitude Management
  • The impact of Personal Involvement on Store Brand Selection
  • Impact of brand extension on brand personality
  • Impact of congruity between self-concept and brand image on brand preference in the automobile industry.
  • Factors influencing customer satisfaction in health care services
  • Understanding consumer response towards sales promotion in the fast food industry.
  • Consumer purchase behavior in out of stock situations at retail outlets.
  • Factors behind brand switching the telecom industry
  • Consumer decision-making model in the automobile industry of (your country)
  • Find the impact of opinion leadership on consumer buying decision with respect to low and high involvement product categories
  • Shelf spacing competition: A comparative analysis of local and international brand
  • Relationship between mobile phone advertising and corporate image
  • Effect of trial ability and innovativeness in new product adoption
  • Relationship between company sales, customer knowledge and marketing research
  • Relationship between packaging characteristics and consumer brand preference
  • Impact of performance commitment on customer’s evasion of product’s quality.
  • Effects of advertising research practices
  • Usage of e-banking transaction and consumer awareness through mobile phones
  • Factors affecting scientist response to patent registration
  • Effect of deception advertising on consumer loyalty in the business sector
  • Market acceptability of licensed software: Comparative study of buyers and sellers
  • Effects of organizational characteristics, market and product
  • Impact of counterfeit brands on consumers
  • Attitude of people towards direct marketing as buyers
  • Effect of consumer response on purchase intention or brand image
  • Relationship between awareness to internal advertising and internal usage practices
  • Consumer response to unethical retailer behavior
  • Effects of consumer traits and product on free sample usage
  • Effects of technology change on information seeking habits of individuals
  • Factors affecting the level of impulse buying
  • Effect of recession advertising
  • How promotional activities affects through the recession?
  • Effect of brand image on consumer’s taste and preference
  • Effects of gender on a family buying decision
  • Impact of the negative and positive word of mouth in the restaurant industry
  • Effects of the recession on consumer buying behavior
  • Effects of gender on the family buying decision
  • How Employee smiling Affects the consumer satisfaction?
  • Impact of occupational status on cooking behavior and women food buying
  • Quality gaps in the banking sector
  • Customer delight in sales and banking
  • Relationship between customer satisfaction and website attributes
  • The lower and higher involvement products
  • Determinants of consumer buying behavior through mega stores in (country name)
  • Self-placement of habitual buying products on sales
  • What are the traits of consumer loyalty?
  • Impact of brand awareness on consumer loyalty
  • Market entry strategy in emerging markets
  • Application of advertising through cell phone framework
  • Effect of the pharmaceutical dispensing pattern on consumer store patronage

Let’s choose the best capstone project topics for MBA marketing with our help!